WATCH: TFWA Asia Pacific 2022 – Sustainable Futures

Held in partnership with trade journal TR Business and drawing on a major recent consumer study by m1nd-set, this session explored what “sustainability” truly means for shoppers in Asia, how perceptions vary by nationality, and the role environmental and social concerns play in purchase decisions. The workshop, moderated by TRBusiness Editorial Director Charlotte Turner, also heard from brands and retailers on how they are adapting their business model to meet the expectations both of consumers and their own business partners.